Belladrum Tartan Heart Festival was founded in 2004 after estate owner Joe Gibbs fought to buy back 1,150 acres of land that his family used to own to use as a vehicle for positive environmental and community change.
Belladrum Festival welcomes around 21,000 people on average every year and has become one of Scotland’s leading festivals with performances from well-known stars including Lewis Capaldi, Tom Jones and Ed Sheeran – and the event has put this area of land in the north of Scotland firmly on the UK-wide music map.
Being a keen music fan, Joe wanted to bring a huge event to the region that had families and fun at its core, with the estate grounds making an incredible stage area primed for festival-goers.
With unique use of land at its foundation, the festival has kickstarted the careers of many local artists and partnered with community groups and charities to push forward positive impact and real change in the surrounding area. The yearly event has highlighted the endless possibilities for land in Scotland.
Joe and the Belladrum Estate continue to offer sustainable and positive impacts on the surrounding area – the Estate is now part of the West Loch Ness Farm Cluster, a group of seven farms aiming to take on biodiversity issues across the area by working together.
This is a great example of incredible opportunities for landowners around the country to use their grounds in creative ways that in turn can benefit a range of people, from local concert-goers to national music artists. Just looking into the possibilities of land can help landowners across the country realise the potential for communities and the environment.
Listen to The Lay of the Land podcast episode about Belladrum Tartan Heart Festival